Privacy Policy

1. Who we are

Padel Rules (padel-rules.com) is an independent information website about padel regulations, operated by Upcloud Lda (NIF PT514564016). In this policy, "we", "us", and "our" refer to Upcloud Lda.

2. What information we collect

We collect two types of information:

Analytics data

We use Umami Analytics, a privacy-friendly, cookie-free analytics tool, to understand how visitors use our site. Umami collects:

• Pages visited
• Referring website
• Browser type and operating system (aggregated)
• Country of visit (derived from IP address, which is not stored)

Umami does not use cookies, does not track you across websites, and does not store personally identifiable information. Your IP address is never stored or logged.

Advertising data

We use Google AdSense to display advertisements on this site. Google AdSense may collect information about your visits to this and other websites in order to provide advertisements about goods and services that may interest you. This data collection is cookie-based and subject to your consent where required by law (see section 3 below).

No other personal data collection

We do not run contact forms, user accounts, or comment systems. We do not directly collect your name, email address, or any other personal data.

3. Cookies

This website uses cookies in connection with Google AdSense advertising. For a full description of the cookies set and your consent options, see our Cookie Policy.

Where required by applicable law (including the EU General Data Protection Regulation and ePrivacy Directive), we will request your consent before placing advertising cookies. You can withdraw consent at any time via the cookie settings link in our footer.

4. Legal basis for processing (EU/EEA visitors)

For visitors in the European Economic Area (EEA), the legal bases for processing are:

• Consent — for advertising cookies set by Google AdSense (Art. 6(1)(a) GDPR)
• Legitimate interests — for anonymised analytics via Umami (no cookies, no personal data stored)

5. Third-party services

We use the following third-party services:

• Google AdSense — advertising network operated by Google LLC (or Google Ireland Limited for EEA users). AdSense uses cookies to serve personalised ads based on your browsing behaviour. Google's privacy policy applies: policies.google.com/privacy . You can opt out of personalised advertising at adssettings.google.com .
• Umami Analytics — privacy-first analytics. No cross-site tracking, no cookies, no personal data stored.
• Amazon Associates and Awin/Padel Market — where product links appear on this site, they may be affiliate links from the Amazon Associates programme or from the Awin affiliate network (with Padel Market as a programme partner). Clicking these links sends you to the respective retailer's website, where that site's own privacy policy applies. We may earn a small commission if you make a purchase through these links at no extra cost to you.
• Awin / Padel Market — affiliate network and partner store. When you click a Padel Market affiliate link, Awin may set a tracking cookie on your browser (on their domain, not ours) to attribute any resulting purchase. Awin's privacy policy applies: awin.com/gb/legal/privacy-policy

6. Data retention

We do not store personal data ourselves. Anonymised analytics data (page views, referrers) is retained for up to 24 months to understand site usage trends. Data collected by Google AdSense is retained according to Google's own retention policies.

7. Your rights

If you are in the EEA, you have the right to access, rectify, erase, restrict, or object to the processing of your personal data, and the right to data portability. Since we process advertising data only through Google (as a data processor/controller), please direct requests relating to Google AdSense data to Google directly via their privacy dashboard. For questions about our own data practices, contact us at info@padel-rules.com.

8. Changes to this policy

We may update this privacy policy from time to time. Changes will be reflected by the "Last updated" date at the top of this page.

9. Contact

If you have questions about this privacy policy, please contact us at info@padel-rules.com.